Campfire Marketing Game Show Day 11 – Results!
The question: What’s an effective price strategy for your new unicorn clothing start up business?
Highly Targeted: Take the easy (er, efficient) way out and let the market price ‘em for you. Auctions are all the rage these days. Create an eBay store and see where you net out. Make sure to set your reserve price so you cover your costs. I am living proof that the model works. I would’ve way underpriced my data had I tried to sell it to you at a flat rate.
Daphne the 5 year old: Firstest, you gotta find out the cost of materials as opposed to how much labor it’s gonna be. Then you work out the cost of how many units…..wait, did you say unicorns? Cause it don’t matter with unicorns cause they’re magic!
Homeless Frank: Don’t give me that bullsh*t. Unicorns don’t wear dresses.
Frenzied Waters, Campfire’s big summer campaign for Discovery Channel’s Shark Week, was a huge success. Bloggers, radio personalities and the general public hunted for mysterious “Shark Attack” capsules, capsules that contained the artifacts of oceanic tragedies. Some from times past, some that hit closer to home than anyone could have imagined.
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