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Joanna, you are also spot on. Hopefully agencies, like your new home at TracyLocke, will listen to the advanced troops: creative people like yourself, and work via a new process, building teams that include account, media and planning, and firmly engage the New Marketing. Fingers crossed.

You are spot on. The marketing community needs to stop the hype and just execute better campaigns that build and unite communities that they are so desperately trying to engage with a 30 sec. ad.

Furthermore, female gamers do not want to be talk down to, or blatantly advertised to. As a female gamer and marketer, I want you to engage me in a story that I can follow, contribute to and make my own.

congrats Steve. a great note. i know campfire's going to be a great success and you'll help it considerably by concentrating 100% on it. I mean it with the utmost of respect that you're the industry's greatest geek, I've been saying it for years.

Check out a preview of our new Ponntiac Solstice in action in Second Life:

http://www.youtube.com/watch?v=evR8mrtiCjE

• December 2006
• November 2006
• October 2006